Guess Who’s Promoting Insomnia

The always engaging MindHacks blog on the rise of insomnia awareness, treatment, and who’s promoting both. No big surprises here.

Discover Magazine has an exposé of a recent surge of news stories on insomnia and sleep disorders that stretch from the dull to the frankly unbelievable.

It turns out a fair number seem to be based on press releases from PR firms, some trying to promote hotels, but others coming from the National Sleep Foundation.

The author of the piece looked at the 2005 financial figures from this organisation and discovered that over 80% of its funding came from drug companies and almost three quarters was spent on ‘public education’ – i.e. advertising the existence of sleep disorders.

Kalea Chapman, Psy.D.

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